Daniel Mitchell

Daniel Mitchell is a multidisciplinary creative working in the fields of art, design, music, fashion and architecture. Mitchell left school at 16 to pursue his love of subcultures and has from a young age developed a need to uncompromisingly create; expressing his artistic vision across a number of brands, products, spaces, art installations and immersive music experiences.


Sustainability sits as the basis of Mitchell’s holistic approach, building towards the principles of a circular economy. This being the core foundation of his design philosophy.


His early work includes the rebrand of oki-ni in 2007 heightening the brand into a recognised platform blending high fashion, street fashion and music, a new concept unseen online. In 2010 Mitchell then co-founded and artistically directed LN-CC: disrupting the conventional store experience. This concept and store went on to win a number of International awards and was listed as the no 1 store in the world in 2013. The space was a true reflection of Mitchell progressive vision – seamlessly blending architecture with fashion, music, art and immersive cultural programming.


In 2014 Mitchell relocated to Bali, Indonesia and launched the record label Island of the Gods. This label was set to highlight the unknown culture of Indonesia by collaborating with his global family of contemporary artists from the west.


Since 2014, Mitchell has worked exclusively as the Creative Director of Potato Head, Bali where his all encompassing blend of art forms and sustainable design approach is evident in the brands output; creating a culture which is recognised globally. His work includes the launch of Katamama hotel in 2016.